The results of an international study I co-authored with colleagues from four countries was recently published online before being printed in an upcoming issue of the Communication & Sport journal.
The article entitled, “International Newspaper Coverage of the 2013 EuroBasket for Men,” examines global print media attention dedicated to 2013 edition of the foremost European basketball event. The tournament was played in four cities in Slovenia.
Results indicate that the event actually attracted only limited international coverage, “contradicting organizers’ assertions and popular belief of widespread promotional and economic benefits deriving from the event.” To that end, we indicated some suggestions to aspiring organizers of similar events in the future.
The abstract and the full article can be accessed following this link.